.png){kind=icon}
Lee Bearson, Rolling Stone Cover, 1995.
Graphic designers understand that type has visual characteristics; line, shape, value, and texture. They intentionally use these characteristics and the rectangular shapes inherent in letters, words, and paragraphs to structure dynamic designs. The implied rectangles interlock and unify the composition.
By strategically using linear elements in the title through repeating the letters of "Cyber Nation," and using linear perspective, the typography elevates above its traditional use�conveying information. Alignment with the smaller type above it creates visual unity.
The visual qualities of the typography are perceived first. The paragraph acts as a textural block, and the size of the type contrasts with the larger skewed alphabetic shapes. The words "Microftee" and the phrase "shy billionaire, tries to rock the I-way" are first perceived as textural lines. The use of linear perspective to create volume with the typographic blocks continues to unite the design elements.
The choice of typeface is also critical to the underlying rectangular structure. The letters are clean and blocky, making them easy to manipulate into three-dimensional forms. The precise linear drawing adds to the design's rectangular components, and the accurate, linear circles add visual contrast while visually relating to the curvilinear elements of the letterforms. The overall design uses interlocking shapes implied by the typographic elements, and creates strong visual integration.