Chapter Reference
Chapter 11: Digital and Social Media Marketing

Overview
In this activity, you will learn more about how EY use Twitter to maintain an on-going real dialogue with their followers.

Activity
Imagine you’re hired as an intern and will assist in managing EY’s social media to recruit a new set of graduates. Using the social media platforms available, decide which should be used and what messages would be broadcasted.
Consider the following:

• What sort of relationship do you want to build?
• What are the types of conversations that would help form an authentic engagement?
• What topics would be most relevant to students as they approach graduation and start job hunting?
• How would the topics and potential messages for graduates differ to EY’s messages to their clients?
• How does the Twitter page inspire followers to engage in this community and form around EY’s brand values?

Websites:
https://twitter.com/EY