Fundamentals of Marketing Student Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Case Insight 11.1 – Spotify
Case Insight 11.1 – Spotify
We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media plays and how organizations should incorporate it into their communication campaigns.
Spotify’s dream is to make all the world’s music available instantly to everyone.