Chapter 7 Self-test MCQs

. Marks & Spencer, which has a highly successful groceries operation, has shifted its positioning away from clothing to be a mainstream supermarket brand. This is an example of what kind of innovation?

. Which if the following is not an innovation activity?

. Which of the below is not one of the three stages of the development of new ideas?

. What is it called when a brand calls to a large group of people (employees or external) for new ideas or to enhance the development process?

. Kellogg's introduced a foil wrap for its cereals to prolong freshness. What is this type of innovation activity called?

. _____________ aims to have the entire range of old products sold out at the planned introduction date.

. Which of the following is not an adopter group as per Rogers (1983)?

. Which of the following is not true for new product introductions?

. _________ are not bothered if the supplier is a market leader but will need considerable training, especially with a discontinuous technology. Communications to this group should stress 'newness'.

. According to Yoffie and Kwak (2002) a _______ strategy approach is particularly well-suited to small players in innovative markets.

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