Chapter 11 Self-test MCQs

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. Which of the below items is not a member of the company's stakeholders?

Employees correct incorrect

Suppliers correct incorrect

Competitors correct incorrect

Customers correct incorrect

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. Which of the following actions cannot be considered as a social marketing activity?

Raising awareness for cancer correct incorrect

A fitness app promoting healthy living for their app correct incorrect

Recommending people to wear masks to reduce pandemic spread correct incorrect

Informing public for dangers of drunk driving correct incorrect

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. What is corporate philanthropy?

Corporate raising awareness for public issues correct incorrect

Corporate giving discounts for people in need correct incorrect

Corporate giving to charitable organizations correct incorrect

Corporate sales promotions to commodity goods correct incorrect

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. According to Porter & Kramer (2002) how can charitable giving be used to improve an organization's "competitive context"?

By merging personal goals and economic goals correct incorrect

By merging social goals and personal goals correct incorrect

By merging profit goals and employee goals correct incorrect

By merging social goals and economic goals correct incorrect

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. McDonald's attempt to replace the plastic with paper wrapping and cardboard packaging is an example of what type of behaviour?

Social marketing correct incorrect

Ethical marketing correct incorrect

Green marketing correct incorrect

Environmental marketing correct incorrect

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. According to Scheper (2021) study, Too Good to Go, a UK-based app that can be downloaded to your mobile which shows you how to stop wasting food is a good example of ___________

sustainability. correct incorrect

green marketing. correct incorrect

environmentalism. correct incorrect

social marketing. correct incorrect

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. __________ marketing involves a linking up between the corporation and a particular charitable cause.

Social correct incorrect

Green correct incorrect

Cause-related correct incorrect

Corporate correct incorrect

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. Which of the following cannot be an example of Corporate Social Responsibility?

Giving money to charity organization correct incorrect

Protecting the environment correct incorrect

Community development correct incorrect

Safe and family friendly work conditions correct incorrect

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. The virtue matrix divides corporate social responsibility into two components:_________ and ________

practical, intrinsic. correct incorrect

instrumental, extrinsic. correct incorrect

instrumental, intrinsic. correct incorrect

effective, wholistic. correct incorrect

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. What is the biggest barrier to corporate virtue according to Martin (2002)?

The lack of skill set in company management correct incorrect

The lack of vision inherent in company management correct incorrect

The lack of monetary resources correct incorrect

The lack of corporate goals correct incorrect