Links to additional resources

1. Where are we now?

• Brand Republic: http://www.brandrepublic.com/ Latest news for marketing, advertising, media and PR.
• Entrepreneur: http://www.entrepreneur.com/ Offers several articles with advice for creating marketing plans.
• Harvard Business review: https://store.hbr.org/articles/ offers articles examining various marketing issues and other decisions faced by businesses
• Knowledge INSEAD: http://knowledge.insead.edu/home.cfm This Business School site has several categories (themes), including one devoted to marketing, that offer articles, case studies, working papers, and other materials including one devoted to marketing.
• Knowledge Wharton: http://knowledge.wharton.upenn.edu/ This Business School site publishes a bi-weekly online magazine that often includes articles on marketing strategy.
• Mckinsey Quarterly: http://www.mckinseyquarterly.com/home.aspx Offers good articles examining the feasibility of various marketing issues and other decisions faced by businesses. Some content is available free (with registration) but access to premium content is limited to paying subscribers.
• MPlans: http://www.mplans.com/index.php While the company offering this site is primarily in the business of selling its planning software, they do offer several marketing plan examples that may prove useful.
• Reuters: http://www.reuters.com/ Reuters.com covers the latest news from around the world, covering breaking news in business, politics, entertainment, technology, and more.
• Sloan Management Review http://sloanreview.mit.edu/ offers articles examining various marketing strategy issues.

2. Where do you want to be?

• Fortune Global 500: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=50&%20 Fortune Global 500 contains the annual ranking of America's largest corporations
• Michael Porter [1]: http://en.wikipedia.org/wiki/Michael_Porter Wikipedia’s review of Prof. Michael Porter (Harvard) career and work with a variety of links to key elements of strategy.
• Michael Porter [2]: http://www.isc.hbs.edu/ Based at Harvard Business School, the Institute studies competition and its implications for company strategy; the competitiveness of nations, regions, and cities; and solutions to social problems.
• Strategos: http://www.strategos.com/ Gary Hamel’s consultancy provides a variety of helpful literature and tools on strategy.

3. How will we get there?

• Brand Channel: www.brandchannel.com Valuable source for information about brands and branding strategies
• Incisive Interactive Marketing LLC: http://www.clickz.com/ The ClickZ Network provides a resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-.
• Interbrand: http://www.interbrand.com/ Interbrand is a web link that brings together a diverse range of insightful thinkers to discuss, create, and design branding strategies.

4. Did we get there?

• Business Week: http://www.businessweek.com/ A website for a weekly business news. It has various sections on company data and consumer research.
• Chapmanrg: http://chapmanrg.com/ME/ Provides marketing exercises, which are freely available via the internet and take relatively little time to complete.
• The Economist: http://www.economist.com/markets/ The Economist – The markets section.
• Neil Patel: https://neilpatel.com/blog/best-analytics-attribution-model/ How to pick the right analytics attribution model when there’s no right answer.