Chapter 12 Practice Quizzes

. Which of the following began to create a social revolution in universal literacy by giving the broader public the ability to read them?
Printing of Bibles and books

Printing of political pamphlets

Printing of newspapers

All of the answers listed are correct

None of the answers listed are correct

. Your online behaviour leaves a trail of data behind you that is used to compile a profile of who you are. If you are most active online at home, the following can be tracked via your postal code except:

average state of health in your neighbourhood

average level of income in your neighbourhood

crime rates in your neighbourhood

home rental versus ownership rates in your neighbourhood

employment rate in your neighbourhood

. During the eighteenth century, journalism became referred to as the __________ with a social responsibility of advocacy.

First Estate

Second Estate

Third Estate

Fourth Estate

Fifth Estate

. Why have Canadians been exposed to more American content than Canadian media content?

Canadian producers must carry a higher burden of distribution cost, so it is less expensive if they carry American productions than Canadian ones

Restrictive CanCon regulations and policies

Restrictions with the MAPL system

Lack of Canadian actors, directors, and producers

All of the answers listed are correct

. The CRTC stands for:

Canadian Rights and Television Commission

Central Rights and Telecommunications Committee

Canadian Radio-television and Telecommunications Commission

Canadian Recognition and Theatre Committee

. The Aboriginal Peoples Television Network (APTN) began broadcasting in 1999 from the Television Northern Canada (TNC) platform. All of the following statements are true except:

It was the first network in the world dedicated to a country's Indigenous people

It is a non-profit charity organization

Twenty eight percent of its Canadian content is broadcast in Indigenous languages

It is not part of the World Indigenous Television network

Its funding comes from subscribers, commercials, and various partnerships

. According to Canadian communications theorist Marshall McLuhan, the proliferation and innovation of media technology around the world has created

the global village

globalization

the Disney-fication of society

a cultural mosaic

. One of Marshall McLuhan's most famous claims concerning the media is one of the statements below. McLuhan's statement meant that the medium has a causative effect on the way human groups think, act, and organize socially.

"The medium is the influence"

"The message is the medium"

"The impact is the medium"

"The medium is the message"

"The causative effect is the message"

. C. W. Mills identified two main sociological characteristics of mass media. Which two statements are they? Circle the two statements.

Very few people control the communication of a great number of people

Social media platforms categorize and predict behaviour

We create filter bubbles for ourselves

We seek information and other people to confirm or and uphold these beliefs known as confirmation bias

The audience has no truly effective way to communicate back to those in control

. The issue of surveillance by the media that constitutes an invasion of the privacy of citizens has profound effects on the following:

commerce

elections

national stability

international conflicts

all of the above

. Historically, those who dared to speak about behaviour that might be changed and what 'should be' were called prophets.

True

False

. As the main source of political, economic, and cultural information, newspapers (for the rising middle class) became the fundamental medium and guide of public opinion and discourse.

True

False

. Since so much reporting has become digital, Internet-based media is sometimes distinguished as the Sixth Estate.

True

False

. In the 1930s, prime ministers William Lyon Mackenzie King and R.B. Bennet believed that radio broadcasting would create division and polarized thinking amongst Canadians.

True

False

. In Canada, at least ___ percent of programming aired daily in 'prime time" must be Canadian content.

25

35

50

75

. Schitt's Creek was the first series ever, Canadian or American, to receive all seven of the Emmy Awards for a comedy series.

True

False

. The musical of Lucy Maude Montgomery's Anne of Green Gables was touted in the Guinness World Records as the longest running annual musical theatre production in the world. It ran for 49 seasons.

True

False

. One of the concepts behind the idea of filter bubbles is the idea that people like to associate with people who are like them. The sociological term for this is homophily.

True

False

. Erving Goffman would consider each social media platform to be an example of the imagined audience.

True

False

. Sharing images and video of ourselves on social media are examples of Anthony Gidden's idea of 'identity as a project' that we continuously work on throughout our lives.

True

False

Quiz Content