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A field pretesting technique that describes the frequency of problematic respondent and interview behaviors.
Laboratory pretesting techniques designed to reveal the thought processes involved in answering survey questions.
A question that applies to some respondents but not to others.
This type of question assumes that respondents project their feelings and opinions onto others.
This type of question has a fixed set of response alternatives.
A series of responses ranging from “strongly agree” to “strongly disagree.”
A series of questions that moves from a very general question to progressively more specific questions.
This type of question requires considerable effort from respondents and interviewers.
This is an example: “Did you file federal and state income tax returns last year?”
Tendency to give answers that project a favorable self-image.
This is an example: “Are you concerned with the growing menace of military-style, semi-automatic assault weapons?”
The development of an accounting scheme for formulating questions to find out the basis of people’s decisions.