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The development of an accounting scheme for formulating questions to find out the basis of people’s decisions.
This type of question requires considerable effort from respondents and interviewers.
Tendency to give answers that project a favorable self-image.
Laboratory pretesting techniques designed to reveal the thought processes involved in answering survey questions.
A field pretesting technique that describes the frequency of problematic respondent and interview behaviors.
This type of question has a fixed set of response alternatives.
This is an example: “Are you concerned with the growing menace of military-style, semi-automatic assault weapons?”
This is an example: “Did you file federal and state income tax returns last year?”
A series of responses ranging from “strongly agree” to “strongly disagree.”
A question that applies to some respondents but not to others.
This type of question assumes that respondents project their feelings and opinions onto others.
A series of questions that moves from a very general question to progressively more specific questions.