Quiz Content

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. Surveys typically use structured interviews or questionnaires.

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. Longitudinal surveys generally offer stronger inferences about causal relationships than cross-sectional surveys.

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. The choice of a survey mode will determine the optimum sampling design.

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. Because of their expense, face-to-face interviews are least appropriate for lengthy surveys.

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. Computer-assisted personal interviewing eliminates the need for a live interviewer.

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. One advantages of Web surveys over other survey modes is relatively low cost.

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. The best way for interviewers to gain the cooperation of reluctant respondents is to be business-like in dress and speech and to stick to standard arguments.

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. Standardized interviewing is intended to reduce coverage error.

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. Follow-up efforts are especially important in mailed questionnaire surveys.

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. By using probability sampling, surveys offer stronger tests of causal relationships than experiments.

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