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The most common survey design.
Questionnaire form used by an interviewer.
To study relationships among social actors, every person in the group is surveyed.
Automates data collection by prompting introductions to questions, skipping irrelevant questions, and entering data directly into a computer file.
The most costly survey mode.
Traces changes over time by repeatedly asking questions of the same individuals.
The object is to convince persons in the sample to participate in the survey.
This survey mode takes the least time but also requires the simplest questions.
May be used to reach different sets of respondents or to ask different types of questions.
Traces changes over time by asking questions of independent samples of the same target population.
The least expensive survey mode, which also tends to have the lowest sample quality.
Systematic measurement error associated with question wording or characteristics of respondents and interviewers.