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May be used to reach different sets of respondents or to ask different types of questions.
The most costly survey mode.
Automates data collection by prompting introductions to questions, skipping irrelevant questions, and entering data directly into a computer file.
To study relationships among social actors, every person in the group is surveyed.
Questionnaire form used by an interviewer.
In this type of interview, interviewers are not supposed to deviate from question order or wording.
This survey mode takes the least time but also requires the simplest questions.
Systematic measurement error associated with question wording or characteristics of respondents and interviewers.
The least expensive survey mode, which also tends to have the lowest sample quality.
Traces changes over time by repeatedly asking questions of the same individuals.
The most common survey design.
The object is to convince persons in the sample to participate in the survey.