For a discussion of risk analysis in general, see:
http://en.wikipedia.org/wiki/Risk_analysis
http://www.blackwellpublishing.com/journal.asp?ref=0272-4332
http://www.husdal.com/gis/flexibility.htm
For an analysis of what Coca-Cola is doing to meet its competition, see:
http://en.wikipedia.org/wiki/New_Coke
On the measure of risk, see:
For futures trading and hedging, see:
http://en.wikipedia.org/wiki/Chicago_Mercantile_Exchange
For moral hazard, see:
http://en.wikipedia.org/wiki/Moral_hazard
For the principal-agent problem, see:
http://ideas.repec.org/p/cpr/ceprdp/5119.html
http://en.wikipedia.org/wiki/Principal-agent_problem
For a discussion of auctions and the winner's curse, see: