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- Review the Best Buy brand. Create two distinct customer segments and create a marketing message to promote purchase loyalty for each of the two segments.
- Explain how Honest differentiates itself from the competition, based on its website. Identify specific examples and provide context. Do you think that the differentiation strategies successfully communicate the values and purpose of the company? Support your answer.
- Kylie Jenner created a cult following for her makeup Kylie Cosmetics brand and other Kylie-branded products. Go to the Kyle Cosmetics website and look over her products. Go to your app store and check out the app she has with her sister, Kendall and Kylie. Discuss how Kylie made her brand distinctive. Examine how she encourages greater engagement with the brand. You can search for other sources to provide a better understanding.