Chapter 9 Exam

. Some _______ ask customers to record their purchases by scanning their grocery receipts or swiping a card.

. Behavioral data are often combined with _______ and demographic information so that researchers can pull out subsets of research subjects and compare their responses.

. 25 percent of the target market has tried a Wonka-branded product in the first year. while 75 percent has not. Wonka therefore has 25 percent

. 45 percent of all the money spent on candy around the world is spent on Wonka-branded products. Therefore, Wonka has 45 percent global _______ in the candy industry.

. To overcome the concept of double jeopardy, a small organization with no associated online or offline brand should launch a _______ app to have the best chance of grabbing a significant share of the market.

. Tom has developed a strong preference for Puma sneakers. He needs new sneakers and decides to buy a pair of Pumas. What type of consumer is Tom?

. Consumers who are _______ users tend to buy relatively few brands.

. A child moves out of the house. As a result, the parents purchase less pizza. This is an example of the

. A coffee shop decides to only use organic ingredients and make the shop more comfortable and inviting to consumers. Why?

. To increase student engagement, a teacher splits the class into teams and tells the students they will be excused from that evenings homework if they correctly answer more questions than the other team. This is an example of

. A soda brand decides to use neon green labels with bold lettering on their products. Why?

. Ella has a mental and behavioral preoccupation with GUCCI. She experiences almost uncontrollable urges to possess any new product from the brand. Ella is experiencing brand

. Which research perspective focuses on what consumers do by examining purchase data, observing how consumers interact with a product, and analyzing consumer panel data?

. Brand _______ is considered the friendship phase of a brand relationship.

. A non–geographically bound society that is connected through their love for a brand and a structured set of social relations, is called a

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