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- Review Goya's website and products. Identify two methods that Goya is currently using to increase consumer involvement. Are they successful? Cite specific examples to support your decision. Provide a suggestion for how Goya can further increase consumer involvement.
- Visit the Tofurkey website and identify at least three ways that Tofurky is using framing to influence consumers. Be specific. Provide at least three examples of evaluative criteria that a consumer may use when deciding whether or not to purchase Tofurkey products.
- Explore the Cabela's website. Identify and describe at least three personal and three social motivations that might be at work when a consumer is shopping at a Cabela’s store. Be specific and provide enough details to support your answers.