Chapter 8 Quiz

. The decision-making process starts with the assumption that the consumer is

. What type of information needs are fulfilled when a consumer is educated about a product's utility and attributes?

. The conditions or benchmarks that are used to compare the alternative offerings to help make a choice are called

. What does attribution theory describe?

. _______ involvement reflects the consumer's interest in marketing communications.

. _______ is the perceived personal relevance of the product, based on needs, values, or interest.

. Consumers that actively seek information and like to share their expertise with others on a broad variety of marketplace characteristics are called

. The concept of _______ states that it is rational to make a good enough decision, rather than the best decision, because the time, effort, and money to make the best decision may simply not be worth it.

. _______ are methods that simplify decision-making that are based on past experiences.

. _______ describes how consumers make decisions within different contexts; it is the perspective from which the consumer considers the decision.

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