Chapter 8 Exam

. _______ happens when a consumer realizes that there is a difference between what is happening and what ideally could happen.

. Browsing a brands website to just to see what is new, is an example of

. When fashion experts gather information to solidify their social positions they are fulfilling their _______ informational needs.

. Dennis purchased a new snowboard but it broke the first time he used it. Dennis thinks that this happened because he is not experienced enough. This is a(n) _______ attribution assessment.

. A consumer's _______ information needs are fulfilled when information is used as a stimulus to creative thinking, beauty, and appreciation.

. A consumer has to buy soda for a party. Coke and Pepsi are the first brands that come to mind when faced with this choice. Coke and Pepsi are part of the consumer's _______ set.

. A consumer is going to buy a new house. They go for a tour and ask their family and friends what they think of the house. This an example of an _______ search for information.

. Variety seeking behavior often occurs with _______ products.

. A consumer is checking out at a grocery store and decides to buy a candy bar at the last minute. This is a(n)

. When considering a purchase, a _______ will often choose a brand based on simple decision criteria, such as price.

. A brand is using the _______ rule by claiming that a majority of consumers prefer their products.

. The first time you decide to ride a roller coaster, you spend the rest of the night sick with an awful stomachache. Using the _______ heuristic, you will probably conclude that all rollercoasters are terrible, and you never want to ride one again.

. Trader Joe's offers a low-fat version of their kettle cooked chips. Rather than labelling them as reduced fat, they label them as reduced guilt. This is an example of

. According to the compliance heuristic of _______, if a salesperson at a beauty counter helps a customer apply makeup, the customer is more likely to comply with a request to make a purchase.

. An advertisement reading "Limited time offer!" is an example of what type of heuristic?

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