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- Identify which hierarchy of effects is likely the most relevant to Pottery Barn customers. How can they use this insight to better meet the needs and expectations of their consumers? Recommend some in-store and online retailing strategies.
- Read about FDA’s The Real Cost campaign. Identify how the campaign uses each of the multiattribute models of attitudes to drive attitude change. Provide specific examples to support your answers.
- Read "The real cost of bottled water" from the University of Queensland. How can a consumer that regularly purchases bottled water reduce feelings of dissonance? How can a bottled water company reduce a consumer’s cognitive dissonance?