Chapter 7 Exam

. A consumer is happy that their favorite restaurant delivers. This is an example of the _______ component of consumer attitudes.

. A consumer decides to sign up for the loyalty program at a local grocery store. This is an example of the _______ component of consumer attitudes.

. Peter only buys Nike sneakers because he believes that they help him run faster. This is an example of the _______ component of consumer attitudes.

. Affect is a starting point of the _______ hierarchy of effects.

. Kara feels uneasy after buying a plastic water bottle, despite knowing that they are bad for the environment. Kara is experiencing

. The _______ function proposes that consumers seek maximum usefulness and value from their consumption.

. An anti-aging moisturizer protects and enhances a consumer's self-image by helping to reduce signs of aging. What function does this product perform for the consumer?

. A consumer thinks that it is very important that produce is fresh and locally sourced. This is an example of which element of the miltiattribute model?

. The purpose of multiattribute approaches are to _______ express the relationship between the model's components.

. Using the _______ decision rule, customers rank the product attributes by their importance, select the most important attribute, and then pick the brand that scores highest on that attribute.

. When a consumer ranks attributes by importance and sets a minimum acceptable cut-off point for each attribute, they are using the

. A car company is trying to convince consumers that automatic parking capabilities are extremely important in a car. Typically, consumers do not consider this feature when purchasing a car. This is an example of which behavioral change strategy?

. According to the _______, regardless of the route to persuasion that is taken, attitude change occurs if the consumer has the ability to process the information.

. Consumers who use the central route for processing make

. Because marketers of low involvement products know that many everyday purchases involve peripheral route processing, they construct ads that

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