Chapter 6 Exam

. What perspective of personality argues that an individual's persistent and characteristic reactions to environmental stimuli make up an individual's distinctive identity?

The hedonic perspective

The psychological perspective

The archetype perspective

The social perspective

. The _______ reflects the rules, values, and norms imposed by society and works to prevent seeking selfish gratification.

superego

self

ego

id

. What is an archetype?

The way in which individuals from dissimilar cultures interact with environmental stimuli.

A series of connections that consumers make that link product attributes to a consumer's own values

Socially acquired needs including the need for status, love, affiliation, self-esteem, and prestige

Characters that represent people, personalities, or behaviors that are constant across time and place

. The _______ is a force that focuses attention and energy on primary needs, immediate gratification, and pleasurable acts without regard to the consequences.

self

ego

superego

id

. According to the the trait-based view of personality, which of the following is one of the five key dimensions of an individual's personality?

Neuroticism

Congruity

Superego

Archetype

. The concept of the _______ self recognizes the self-concept as a dynamic entity, where different aspects of self are activated depending on the context?

extended

ideal

malleable

social

. Which conceptualization of the self represents how we would like to be seen by significant others?

The social self

The ideal social self

The extended self

The ideal self

. The theory of image congruency proposes that

the rules, values, and norms imposed by society prevent an individual from seeking selfish gratification.

relationships with other people play a large part in forming an individual's personality.

individuals are always focussed on their need for immediate gratification.

consumers select products, brands, and retailers that correspond with their self-concept.

. For a researcher to find out how consumers link product attributes to values, they should enact a research technique called

chunking.

hedonism.

laddering.

avoidance.

. What is psychographic segmentation?

A picture of the consumer based on activities, interests, and opinions

The characters that represent people, personalities, or behaviors that are constant

Socially acquired needs and include the need for status, love, and affiliation

A series of connections that consumers make that link product attributes to personal values

. An individual must find an apartment immediately or they will not have a place to live. The only apartment within their price range is dilapidated and far from work. This is an example of

approach-avoidance conflict.

avoidance-avoidance conflict.

approach-approach conflict.

avoidance-acceptance conflict.

. Dawn wants to save money, but her favorite band is coming to town and the tickets to the concert are very expensive. This an example of

motivational conflict.

means-end chain.

trait-based archetype.

self-congruity struggle.

. An _______ conflict occurs when a goal is likely to result in both positive and negative consequences.

approach–approach

avoidance-avoidance

approach–avoidance

avoidance-attitude

. What qualitive method of motivational research asks consumers to use their own personal experiences to interpret an ambiguous image by describing what the image means or by telling a story about it?

Storytelling

Projective techniques

Metaphor analysis

Work association

. _______ occurs when researchers use several different research techniques come to a convergence in their conclusions.

Laddering

Chunking

Conflict

Triangulation

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