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- Explore how the Spectre film used observational learning to influence consumers in "Does Bond’s product placement go too far?". Why do you think brands would prefer to advertise in a film over commercials or other forms of advertisement?
- Read "Why some songs turn into earworms — and 5 ways to get rid of them". What songs have been stuck in your head in the past? How and when did you fist hear them and why do you think they stuck? Can you think of an advertisement or jingle that has been stuck in your head? Discuss incidental learning and how marketers can use it to attract and maintain consumer attention.
- Get a pen and paper and take this short-term memory test from the University of Washington. Do NOT write down the letters until after they disappear. Discuss your results and how the test demonstrates specific aspects the memory retrieval process.