Chapter 5 Exam

. The _______ view of learning proposes that a consumer's previous experiences with a stimulus will result in automatic responses the next time the consumer encounters that stimulus.

. _______ conditioning takes a long-term approach by examining a series of behaviors.

. Kate knows that if she does not do her homework she will have to clean the bathroom. This is an example of

. If a behavior is repeated, but no longer leads to positive outcome, _______ will occur and the behavior will be less likely to continue.

. _______ learning encompasses a variety of mental processes, including searching, interpreting, storing, and processing information.

. You are visiting a new city and do not know how to use a ticketing machine at a train station. You learn how to get your ticket by watching other people use the machine. This is an example of _______ learning.

. Which learning theory is being used when a researcher sees a consumer look at a nutrition label and infers that the consumer is incorporating nutrition-related information into the decision-making process?

. What occurs when consumers interpret and understand the meaning of information?

. What is a choice criterion?

. The _______ has concluded that when individuals are exposed to a stimulus, they proceed through a series of very distinct steps in order to make sense of and store that information in memory.

. Why do individuals engage in strategic memory protection?

. Why are sensory moments fleeting?

. What strategy helps an individual group together similar or meaningful pieces of information?

. What type of memory consists of a collection of facts and events?

. Marketers that want consumers to intentionally forget information that is no longer useful may want to use

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