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- Examine the colors associated with the Coca-Cola Company and PepsiCo. What do these colors communicate about the brands? Explain how Coke and Pepsi use color to connect with consumers in a way that is relevant and meaningful. Identify three other visual techniques that Pepsi and Coke use on their websites.
- Review the Post Consumer Brands products. Create a two-dimensional perceptual/positioning map for the cereal market using at least three other brands. Select the attributes that you will use for the X and Y axes and how you will have consumers rate those attributes. Be sure to include responses for each of the other brands. Sketch your perceptual/positioning map and discuss the results.
- Read "6 Famous Brands That Staged Successful Comebacks". Why did the brands decide to reposition themselves? What are some similarities and differences between the strategies? What brands were the most successful? Explain.