Chapter 4 Quiz

. Individuals receive information through their _______ receptors.

. When a stimulus has the ability to be detected by the individual, it is called

. What is attention?

. The act of purposely seeking or avoiding exposure to stimuli called _______ exposure.

. When a stimulus occurs below the level at which it can be consciously perceived, it is called _______ exposure.

. Gestalt psychology explains how the human brain

. How are perceptual maps developed?

. _______ risk is the perception of a likely economic loss.

. What is brand perception?

. Semiotics is a field of study that interprets "objective" reality in the context of subjective _______ codes?

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