Chapter 4 Exam

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. _______ is the process through which information from a stimulus is received by the senses and is then organized, interpreted, and experienced.

Novelty correct incorrect

Perception correct incorrect

Adaptation correct incorrect

Repositioning correct incorrect

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. About 80 percent of the information that comes from the external environment comes from

sight. correct incorrect

taste. correct incorrect

sound. correct incorrect

touch. correct incorrect

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. The sense of _______ elicits the strongest emotional reaction.

sound correct incorrect

touch correct incorrect

smell correct incorrect

taste correct incorrect

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. The smallest level of stimulus that can be can be picked up by our senses is called the _______ threshold.

disparity correct incorrect

functional correct incorrect

proximity correct incorrect

absolute correct incorrect

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. Why do marketers try to get their products and messages in as many places as possible?

To increase the chances of exposure correct incorrect

To demonstrate quality correct incorrect

To provide social context correct incorrect

To interact directly with consumers correct incorrect

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. Attaching meaning to a stimulus is known as

attention. correct incorrect

performance. correct incorrect

interpretation. correct incorrect

exposure. correct incorrect

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. What well-known phenomenon says that the more often you are exposed to a stimulus, the more you will like it?

The principle of proximity correct incorrect

The mere exposure effect correct incorrect

The just-noticeable difference correct incorrect

The absolute threshold correct incorrect

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. The cognitive frameworks that are used to organize and interpret information are called

schemas. correct incorrect

attributes. correct incorrect

initiatives. correct incorrect

exposures. correct incorrect

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. Which Gestalt principle says that experiencing psychological tension motivates individuals to fill in the "missing" elements of an incomplete picture?

The principle of proximity correct incorrect

The principle of closure correct incorrect

The principle of similarity correct incorrect

The principle of figure and ground correct incorrect

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. Which Gestalt principle finds that items that are close together are perceived to be more similar than items that are farther apart?

The principle of similarity correct incorrect

The principle of proximity correct incorrect

The principle of figure and ground correct incorrect

The principle of closure correct incorrect

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. Experiencing an emotion is an example of which type of response?

Outward correct incorrect

Selective correct incorrect

Inward correct incorrect

Essential correct incorrect

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. Why would a brand consider repositioning?

The brand has a superior value proposition. correct incorrect

The needs of the market have changed. correct incorrect

Consumers like to stick with what they know. correct incorrect

The brand is new to the perspective market. correct incorrect

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. _______ risk reflects the potential to damage an individual's self-perception.

Physical correct incorrect

Social correct incorrect

Psychological correct incorrect

Financial correct incorrect

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. _______ is concerned with exploring the links between signs and symbols and the meanings they signify and convey.

Mapping correct incorrect

The principle of closure correct incorrect

Weber's law correct incorrect

Semiotics correct incorrect

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. Why would consumers conclude that a product is deserving of a high price?

The product is sold in an upscale store. correct incorrect

The brand uses selective exposure. correct incorrect

The product is sold by a local retailer. correct incorrect

The brand has recently repositioned itself. correct incorrect