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- Imagine that you are on the research team for any brand on Kickstarter. Create a detailed research strategy using the five-step consumer research process. Provide a detailed description of what your team will do at each step. Be sure to consider how you can reduce possible bias.
- Review The Hershey Company's product line and brand personality, and suggest a spokesperson for the brand. Devise a multimethod research approach in order to develop a deeper understanding of how consumers might react. You must use at least two research perspectives and at least three appropriate research methods. Be specific and defend your decisions.
- Go to the FIAT USA site and imagine that you are going to buy a new car. Before you decide which car to purchase, you will gather some data. Provide several examples of what qualitative and quantitative data you will use to make your final decision.