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- Explore the adult and kids’ versions of the LEGO website. Discuss the similarities and differences between the two webpages, specifically how each page encourages interaction. Discuss the different communication strategies that LEGO uses to engage both age groups.
- Explore the examples of experiential marketing campaigns in "15 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy". Compare the different techniques that the brands use to promote consumer interaction. Discuss how these offline experiences can be used to promote online interaction.
- Review the social media demographic statistics in "Social media demographics to inform your brand’s strategy in 2021". Discuss how a marketing manager can use this data to decide how to communicate with specific consumer groups. Identify which social media platform should be used to communicate with consumers at each stage of the diffusion of innovation process.