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Chapter 2 Exam
Quiz Content
*
not completed
.
If a consumer decides not to purchase a product because it is too expensive, which value is higher than the rest?
Symbolic value
correct
incorrect
Utility value
correct
incorrect
Exchange value
correct
incorrect
Absolute value
correct
incorrect
*
not completed
.
If a consumer pays more for a product because it has specific attributes that the consumer finds useful, which value is higher than the rest?
Absolute value
correct
incorrect
Exchange value
correct
incorrect
Symbolic value
correct
incorrect
Utility value
correct
incorrect
*
not completed
.
If a consumer decides to spend more money to purchase a designer watch over the same exact watch from a generic brand, which value is higher than the rest?
Exchange value
correct
incorrect
Symbolic value
correct
incorrect
Utility value
correct
incorrect
Absolute value
correct
incorrect
*
not completed
.
The concept of loss aversion predicts that achieving a gain is
not as motivating as avoiding a loss.
correct
incorrect
an effective way to offset perceived loss.
correct
incorrect
more motivating that avoiding a loss.
correct
incorrect
an ineffective way to offset perceived loss.
correct
incorrect
*
not completed
.
A consumer sees an advertisement for a cheaper phone plan, but does not try to switch plans. This is an example of
loss aversion.
correct
incorrect
symbolic value.
correct
incorrect
choice architecture.
correct
incorrect
default behavior.
correct
incorrect
*
not completed
.
Watching a play is an act of
choice architecture.
correct
incorrect
hedonic consumption.
correct
incorrect
mental accounting.
correct
incorrect
symbolic value.
correct
incorrect
*
not completed
.
Max is searching for the best place to see a movie. Max is in the _______ stage of the consumption of an experience.
preconsumption
correct
incorrect
nostalgia
correct
incorrect
remembered
correct
incorrect
purchase
correct
incorrect
*
not completed
.
_______ relate to the idea that consumers engage in a process of constructing a story of themselves and use consumption to mark this story.
Mass-mediated marketplace ideologies
correct
incorrect
Consumer identity projects
correct
incorrect
Consumers' interpretive strategies
correct
incorrect
Marketplace cultures
correct
incorrect
*
not completed
.
The goal of _______ is to create a deep understanding of a culture or cultural phenomenon.
netnography
correct
incorrect
ethnography
correct
incorrect
introspection
correct
incorrect
endowment
correct
incorrect
*
not completed
.
Dynamically continuous innovations are
small, incremental improvements in products that tend to create very few changes to consumption patterns.
correct
incorrect
products that are disruptive and require completely new consumption behaviors.
correct
incorrect
products that create some changes in behavioral patterns for consumers, but the magnitude of change is not very big.
correct
incorrect
products that are designed to use a variety of gaming tactics to increase consumer engagement.
correct
incorrect
*
not completed
.
_______ genuinely enjoy the process of discovering new technologies and embrace new social technologies before most people do.
The late majority
correct
incorrect
The early majority
correct
incorrect
Laggards
correct
incorrect
Early adopters
correct
incorrect
*
not completed
.
Individuals that enjoy being the first to get new technological products and will even pay a little more money to get them are called
the late majority.
correct
incorrect
innovators.
correct
incorrect
early adopters.
correct
incorrect
the early majority.
correct
incorrect
*
not completed
.
The power of _______ is one of the most important contemporary aspects of consumer behavior.
reward techniques
correct
incorrect
situational involvement
correct
incorrect
online social networks
correct
incorrect
focus groups
correct
incorrect
*
not completed
.
Online sites such as Yelp and TripAdvisor are some of the most frequently used sites that encourage consumers to
provide honest feedback on a company, product, or experience.
correct
incorrect
create meaningful personal relationships with other consumers.
correct
incorrect
develop a deep understanding of experiential marketing.
correct
incorrect
volunteer for different social projects such as beach restoration.
correct
incorrect
*
not completed
.
_______ have significantly changed the ways in which consumers and marketers interact, as well as how consumers interact with one another.
Innovation values
correct
incorrect
Automatic modes
correct
incorrect
Endowment effects
correct
incorrect
Online social networks
correct
incorrect
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