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- Read "15 Powerful Examples of Neuromarketing in Action". How does neuroimaging better help marketers understand consumers? Discuss some other trends in consumer research and how they help marketers understand consumer behavior.
- What is the quantified self? Check out the features of the Apple Watch. In what ways have tracking devices altered the lives of consumers? Have you ever read a company’s privacy agreement before agreeing to its terms? Discuss the pros and cons of continuous data collection.
- Take a virtual tour of an exhibit at Smithsonian National Museum of Natural History. How do these tours encourage interaction with the museum? Do you think that these tours increase positive consumer attitudes towards the museum? Describe the virtual tour trend and its relevance to consumer behavior.