Chapter 13 Quiz

. _______ is a branch of research that uses scientific methods involving the functioning of the brain to understand and predict consumer behavior.

. _______ research methods start with the placement of numerous electrodes on a person's scalp.

. _______ identified five key brand personality traits: sincerity, excitement, competence, sophistication, and ruggedness.

. _______ is the systematic interpretation of large amounts of textual data into meaningful patterns and themes.

. _______ is a tool used by consumer researchers that focuses on what consumers do when they conduct a search on Google (for example).

. _______ is a term used to describe an economic system that is based not on the purchasing of products, but on the sharing of products.

. Consumers who are careful with their money and alter their behaviors because of monetary considerations are called _______ consumers.

. The _______ is a term used to describe the vast collection of wireless-enabled devices that collect data and share that data with one another, with companies, and with other interested parties.

. The _______ refers to the idea that tracking metrics can lead to self-improvement in some way.

. _______ refers to a stream of research that focuses on benefiting consumer welfare and quality of life across the world.

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