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- Read this press release about the Stop Hate for Profit coalition and how social media influencers participated in their cause. Discuss the importance of social power of celebrities and social media influencers.
- Read "The Ultimate Guide to Crowdsourcing". Discuss the pros and cons of crowdsourcing. Choose a company or brand that you like and create a strategy for how they might use crowdsourcing as a marketing tool.
- Design a marketing strategy for Samsung that uses reference groups to influence consumption decisions. Your strategy can be designed for one specific product, a product-line, or the brand as a whole, but be specific and defend your strategy.