Chapter 10 Exam

. _______ groups may be transitional groups from our past that we would like to put behind us.

. After watching a makeup tutorial on YouTube, a consumer purchases the same makeup used in the tutorial. Which mechanisms of reference group influence is at play here?

. If a product is a public necessity, the influence for the product will be _______. But, because it is seen by others the influence for the brand will be _______.

. Dean decides to go see a new romance movie with his girlfriend, even though he does not like those types of movies. This is an example of

. _______ is the most complete form of conformity.

. A teacher tells her students that there will not be any homework that evening if they score well on their exams. What type of social power is at play here?

. Alex is buying a new computer but he does not know much about them. He asks a tech-savvy friend for their opinion. What type of social power is at play here?

. A group of influencers pay attention to new reports and information coming from companies and brands, then pass that information to their followers. This is known as

. An individual joins online groups so that they can connect with other Star Wars fans. This individual is part of the Star Wars

. When consumers, as a part of a normal conversation, share consumption related information, it is called _______ word of mouth.

. A child begs their mother to buy them a toy until the parent finally gives in and buys it. This is known as

. Chad helps teach his parents how to use the remote for their new TV. This is an example of

. An individual whose mother is Ethiopian and father is Peruvian is

. Which type of capital concerns the important connections in an individual's network?

. Self-made millionaires and billionaires, like Bill Gates and Oprah Winfrey, are referred to as

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