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- Read "Pepsi Pulls Controversial Kendall Jenner Ad After Outcry". Pepsi’s controversial commercial sparked consumer outrage and was pulled almost immediately. Explain how each of the three pillars of consumer insights could have prevented this failure.
- Examine Louis Vuitton's product offerings and how much the items cost. Reflect on the concept of conspicuous consumption and explain how this brand is used to signify social status.
- Read "How Nike Solved Its Sweatshop Problem" and examine the timeline of Nike’s labor practices. Explain how the connection between production and consumption of Nike products has evolved over the years. How did consumer activism influence this evolution?