Chapter 1 Quiz

. Buyer behavior

assesses underlying motivations of the consumer.

determines what consumers do.

determines why consumers do things.

is difficult to assess.

. _______ refers to when products are designed to go out of style.

Statusphere

Planned obsolescence

Socialized inhibition

Perceived obsolescence

. _______ refers to when products are designed to break or malfunction

Statusphere

Planned obsolescence

Socialized inhibition

Perceived obsolescence

. The Industrial Revolution exerted a strong influence on

research and promotional strategies.

consumption and conspicuous consumption.

specialized services and experiences.

developing countries and governments.

. Behavioral research focuses on

consumer's weaknesses.

consumer's desires and feelings.

what consumers do.

how consumers process information.

. Cognitive research focuses on

consumer's weaknesses.

consumer's desires and feelings.

what consumers do.

how consumers process information.

. Motivational research focuses on

consumer's weaknesses.

consumer's desires and feelings.

what consumers do.

how consumers process information.

. The postmodern consumer

has an established singular identity.

is easily classified based on demographic information.

has predictable consumption patterns.

will explore different and separate identities.

. Insights from the field are generated

from first-hand and inside knowledge about what makes customers tick.

by professors and other research institutions dedicated to understanding consumers.

by researchers that uncover important information about consumption trends.

from in depth economic evaluation and consumer purchasing power.

. Insights from the boardroom are generated

from first-hand and inside knowledge about what makes customers tick.

by professors and other research institutions dedicated to understanding consumers.

by researchers that uncover important information about consumption trends.

from in depth economic evaluation and consumer purchasing power.

. Insights from academia are generated

from first-hand and inside knowledge about what makes customers tick.

by professors and other research institutions dedicated to understanding consumers.

by researchers that uncover important information about consumption trends.

from in depth economic evaluation and consumer purchasing power.

Quiz Content