Chapter 1 Exam

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. _______ products are those items that are mass-produced and are not distinctly different from one another.

Masking correct incorrect

Commodity correct incorrect

Equalized correct incorrect

Appropriate correct incorrect

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. John Maynard Keynes referred to the connection between consumer purchasing power and the strength of the economy as

conspicuous consumption. correct incorrect

wealth promotion. correct incorrect

consumption function. correct incorrect

equitable distribution. correct incorrect

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. In the context of consumption, the statusphere refers to the process by which

manufacturers create products that are promoted on social platforms to drive sales. correct incorrect

consumers communicate their specialized consumption knowledge or expertise to attain status within their social group. correct incorrect

the government invests in projects so that workers have more money to spend at restaurants, appliance stores, and clothing stores. correct incorrect

modern consumerism has resulted in anti-consumption movements and lifestyles, such as the voluntary simplicity movement. correct incorrect

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. John Stuart Mill studied the connection between production and consumption, with a particular focus on luxury consumption. He thought that this type of _______ consumption by anyone in a society ended up hurting the working class.

productive correct incorrect

independent correct incorrect

unproductive correct incorrect

appropriate correct incorrect

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. Why are concepts from philosophy and economics important when examining human behavior?

They help us to better understand the reaction of a person or a social group to topics such as gender, race, aging, social class, and family dynamics. correct incorrect

They are pivotal to out understanding of humankind's relationship with and understanding of consumption. correct incorrect

They inform us about how individuals process information, make decisions, and behave. correct incorrect

They can be used to solve problems by optimizing manufacturing standards and social responsibilities. correct incorrect

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. The expansion of global trade and advancements in manufacturing meant that by the late 1800s,

exportation caused domestic product shortages. correct incorrect

consumers had more options and spending increased. correct incorrect

the connection between producers and consumers strengthened. correct incorrect

spending decreased and weakened economic infrastructure. correct incorrect

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. Socialized inhibition is a behavior that society tells you is

inappropriate. correct incorrect

desirable. correct incorrect

impossible. correct incorrect

productive. correct incorrect

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. Who theorized that once a product was manufactured in great quantities and distributed widely, consumers no longer recognized or cared about the methods or purpose of production?

Karl Marx correct incorrect

Sigmund Freud correct incorrect

Adam Smith correct incorrect

Vance Packard correct incorrect

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. What type of research would reveal consumers who are heavy vs. light users or consumers who use a product for certain reasons?

Behavioral research correct incorrect

Motivational research correct incorrect

Cognitive research correct incorrect

Prognostic research correct incorrect

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. Under the theory of caveat emptor,

manufacturers needed to make sure that their products were safe and free of any flaws. correct incorrect

products are more valuable because they are hard to find, and it takes some effort to acquire them. correct incorrect

functional and practical products that are associated with problem-solving and give consumers a sense of control. correct incorrect

it was the customer's responsibility to be cautious and aware of any product flaws. correct incorrect

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. Which term described the idea that consumers, not manufacturers, were the best judges of which products were the most appropriate, useful, or enjoyable?

Product culture correct incorrect

Neuromarketing correct incorrect

Selfnography correct incorrect

Consumer sovereignty correct incorrect

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. Which of the following are used to identify important differences between consumers that can later be utilized in marketing strategy decisions?

Organized information systems correct incorrect

Consumer classification systems correct incorrect

Refined motivational systems correct incorrect

Marginal research systems correct incorrect

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. When consumers became savvy about marketing tactics and empowered by the wide variety of choices available to them, we saw a rise in

consumer advocacy groups. correct incorrect

socialized inhibition. correct incorrect

postmodern consumption. correct incorrect

tax breaks for the rich. correct incorrect

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. If a marketer wants information about consumption trends and habits, they should use insights from

the field. correct incorrect

communication. correct incorrect

the boardroom. correct incorrect

academia. correct incorrect

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. The ways in which shopping has evolved over the years illustrates changes in

classification typologies used by marketers. correct incorrect

specific demographic characteristics. correct incorrect

the framework of consumer culture theory. correct incorrect

the connection between production and consumption. correct incorrect