Chapter 3 Video Quiz

Qualitative vs. Quantitative Research

There are two broad categories of research in the field of sociology: qualitative and quantitative. The researcher using qualitative techniques is present in the environment he or she is studying. This is not required with quantitative techniques, which tend to focus more on analyzing data that's been collected.

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. _______ fall under the broad heading of qualitative research and involve the researcher spending significant time interacting with research participants.

. With qualitative research, the researcher _______ during data collection.

. All of the following are challenges for the researcher in conducting qualitative research except

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