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Return to Converging Media 6e Student Resources
Practice Quiz Chapter 14
Quiz Content
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Journalism has long considered itself the main conduit of political information for the public and therefore key to __________ processes.
social
correct
incorrect
ethical
correct
incorrect
educational
correct
incorrect
democratic
correct
incorrect
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__________ are short, catchy utterances designed to capture media attention.
Sound bites
correct
incorrect
Advertorials
correct
incorrect
Frames
correct
incorrect
Memes
correct
incorrect
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Digital media can also facilitate physical gatherings, dubbed __________ by Howard Rheingold.
astroturf campaigns
correct
incorrect
trial balloons
correct
incorrect
smart mobs
correct
incorrect
media oligarchies
correct
incorrect
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According to Kathleen Hall Jamieson, negative political advertising can promote __________.
greater campaign donations for the candidate being attacked
correct
incorrect
an expansion of the constituency that supports the candidate making the negative charges
correct
incorrect
falsehoods and false inferences
correct
incorrect
apathy about the electoral process
correct
incorrect
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A(n) __________ is a media item of cultural interest that spreads through repetition and replication via the Internet.
meme
correct
incorrect
echo effect
correct
incorrect
news leak
correct
incorrect
pseudo-event
correct
incorrect
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Viewers thought John F. Kennedy won the first televised debate between him and Richard M. Nixon. Who did radio listeners think won?
Kennedy
correct
incorrect
Nixon
correct
incorrect
Neither: listeners thought it was a draw.
correct
incorrect
The debate moderator
correct
incorrect
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A news leak differs from a trial balloon in that a news leak is used __________.
to provide secret information to journalists
correct
incorrect
in everyday situations, whereas trial balloons are used just for trials
correct
incorrect
only for corporate situations, not government situations
correct
incorrect
only in stories involving international affairs
correct
incorrect
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Pew found that over half of the public got their news on the 2016 presidential election from social media sites, with __________ being the most popular platform.
Instagram
correct
incorrect
Twitter
correct
incorrect
Facebook
correct
incorrect
Snapchat
correct
incorrect
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The money candidates need to run for national or even state offices is so great partly because of the cost of __________.
political advertising
correct
incorrect
security details
correct
incorrect
campaign travel
correct
incorrect
campaign headquarters
correct
incorrect
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An independent expenditure-only committee is also called a __________.
PAC
correct
incorrect
Super PAC
correct
incorrect
WAC
correct
incorrect
Super WAC
correct
incorrect
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