Practice Quiz Chapter 13

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. ''The medium is the message'' and ''the global village'' are phrases coined by which media theorist?

Jeffrey Cole correct incorrect

George Gerbner correct incorrect

Max McCombs correct incorrect

Marshall McLuhan correct incorrect

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. Technological determinism is the belief that technology __________.

causes certain human behaviors correct incorrect

defines civilization correct incorrect

makes people dependent on computers correct incorrect

improves the quality of human communication correct incorrect

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. __________ is the regular dissemination of a belief, doctrine, cause, or of information with the intent to mold public opinion.

Semiotics correct incorrect

Greenwashing correct incorrect

Propaganda correct incorrect

Agenda-setting correct incorrect

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. Which of the following is a significant function of media theories?

They help us organize and make sense of the world. correct incorrect

They advise consumers about what to purchase. correct incorrect

They make celebrities of the theorists who develop them. correct incorrect

They determine how media organizations are structured. correct incorrect

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. __________ is a comprehensive and normative body of ideas and standards held by an individual or a group.

Epistemology correct incorrect

Ideology correct incorrect

Methodology correct incorrect

Ontology correct incorrect

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. The__________ is the gap between regions and demographics that have access to modern digital-communications technology and those that have limited or no access.

chilling effect correct incorrect

digital divide correct incorrect

culture industry correct incorrect

political economy correct incorrect

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. Which of the following theories is derived from a sociohistorical framework?

Agenda setting correct incorrect

Uses and gratifications correct incorrect

Encoding/Decoding correct incorrect

Reception analysis correct incorrect

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. Which theory says that we use media to meet psychological needs?

Reception analysis correct incorrect

Magic bullet correct incorrect

Uses and gratifications correct incorrect

Cognitive Dissonance correct incorrect

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. Which theory posits that people rely on a sixth sense to gauge the prevailing climate of opinion?

Third-percent effect correct incorrect

Uses and gratifications correct incorrect

Cultivation theory correct incorrect

Spiral of silence correct incorrect

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. A __________ study gathers data on subjects at a specific point in time.

postpositivist correct incorrect

ethnographic correct incorrect

longitudinal correct incorrect

cross-sectional correct incorrect