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Return to Converging Media 6e Student Resources
Practice Quiz Chapter 13
Quiz Content
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not completed
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''The medium is the message'' and ''the global village'' are phrases coined by which media theorist?
Jeffrey Cole
correct
incorrect
George Gerbner
correct
incorrect
Max McCombs
correct
incorrect
Marshall McLuhan
correct
incorrect
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Technological determinism is the belief that technology __________.
causes certain human behaviors
correct
incorrect
defines civilization
correct
incorrect
makes people dependent on computers
correct
incorrect
improves the quality of human communication
correct
incorrect
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__________ is the regular dissemination of a belief, doctrine, cause, or of information with the intent to mold public opinion.
Semiotics
correct
incorrect
Greenwashing
correct
incorrect
Propaganda
correct
incorrect
Agenda-setting
correct
incorrect
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Which of the following is a significant function of media theories?
They help us organize and make sense of the world.
correct
incorrect
They advise consumers about what to purchase.
correct
incorrect
They make celebrities of the theorists who develop them.
correct
incorrect
They determine how media organizations are structured.
correct
incorrect
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not completed
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__________ is a comprehensive and normative body of ideas and standards held by an individual or a group.
Epistemology
correct
incorrect
Ideology
correct
incorrect
Methodology
correct
incorrect
Ontology
correct
incorrect
*
not completed
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The__________ is the gap between regions and demographics that have access to modern digital-communications technology and those that have limited or no access.
chilling effect
correct
incorrect
digital divide
correct
incorrect
culture industry
correct
incorrect
political economy
correct
incorrect
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not completed
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Which of the following theories is derived from a sociohistorical framework?
Agenda setting
correct
incorrect
Uses and gratifications
correct
incorrect
Encoding/Decoding
correct
incorrect
Reception analysis
correct
incorrect
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not completed
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Which theory says that we use media to meet psychological needs?
Reception analysis
correct
incorrect
Magic bullet
correct
incorrect
Uses and gratifications
correct
incorrect
Cognitive Dissonance
correct
incorrect
*
not completed
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Which theory posits that people rely on a sixth sense to gauge the prevailing climate of opinion?
Third-percent effect
correct
incorrect
Uses and gratifications
correct
incorrect
Cultivation theory
correct
incorrect
Spiral of silence
correct
incorrect
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not completed
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A __________ study gathers data on subjects at a specific point in time.
postpositivist
correct
incorrect
ethnographic
correct
incorrect
longitudinal
correct
incorrect
cross-sectional
correct
incorrect
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