Practice Quiz Chapter 10

. In __________, advertisers pay for results only, such as actual click-throughs to the advertiser's site rather than total page views.

. Who created the first advertising agency in 1841?

. When the __________ lowered the cost of purchasing a newspaper, advertising had to make up for the lost subscription revenues.

. How many sponsors were buying TV time in 1948?

. Tony Schwartz, a master of implied messages, became famous for which advertisement?

. Running messages for two related products from one company in the same one-minute commercial advertising is known as __________.

. What was one of the original forms of advertising on the Web?

. SEM stands for __________.

. __________ is sometimes called buzz marketing, guerrilla marketing, or word-of-mouth (WOM) marketing.

. __________ advertising (which includes content marketing) is the online version of the print advertorial, advertising content made to appear like actual content within the publication.

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