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Return to Converging Media 6e Student Resources
Practice Quiz Chapter 09
Quiz Content
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What were the three major areas of classical learning during the age of the ancient Greek philosophers?
Reading, writing, and arithmetic
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Mathematics, science, and fine arts
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Logic, grammar, and rhetoric
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Business, politics, and philosophy
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Theories of persuasion broadly categorize premises about how we think and feel and how those thoughts and emotions affect the way we act. Which assertion is consistent with these theories?
How people process information about the world can play an important part in what types of messages they find most persuasive.
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How people behave and act are inextricably linked to their mother and father's parenting style and the behavior and actions of siblings.
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How people tend to respond to messages is based solely on how much they like the person who seeks to persuade them.
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How people process information occurs through five distinct cognitive routes.
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Which rhetorical appeal focuses on techniques that make the speaker seem like a credible and trustworthy source of information?
Nomos
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Logos
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Pathos
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Ethos
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Which theory claims that we act first and then rationalize or create reasons for our behavior afterward to make our actions consistent with self-perceived notions of who we are?
Cognitive dissonance
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Agenda setting
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Direct effects
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Expectancy violations
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Which PR practitioner applied the principles of Freudian psychology and social science to the strategic influence and shaping of public opinion?
P. T. Barnum
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Edward L. Bernays
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Arthur W. Page
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Daniel Edelman
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Favorable media coverage that comes from a public relations source rather than advertising is known as __________.
pseudo-events
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actualities
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promotions
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earned media
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Which is one of the most enduring legacies from the early days of modern public relations?
Awards ceremonies
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Pseudo-events
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Networking
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Public service announcements
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A request to review a client's new product or to do a story about the client or the product is known as a(n) __________.
appeal to logos
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pseudo-event
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pitch
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press release
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Writing, lobbying, fund-raising, and crisis management are all types of PR __________.
services
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industries
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core practices
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strategies
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Many of the ethical principles espoused by Arthur W. Page and since adopted by most firms belong to a(an) __________ model of public relations, articulated by pioneering PR educator James E. Grunig.
agenda setting
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direct affects
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two-way symmetric
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convergence
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