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  1. Return to Converging Media 6e Student Resources

Practice Quiz Chapter 09

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. What were the three major areas of classical learning during the age of the ancient Greek philosophers?

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. Theories of persuasion broadly categorize premises about how we think and feel and how those thoughts and emotions affect the way we act. Which assertion is consistent with these theories?

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. Which rhetorical appeal focuses on techniques that make the speaker seem like a credible and trustworthy source of information?

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. Which theory claims that we act first and then rationalize or create reasons for our behavior afterward to make our actions consistent with self-perceived notions of who we are?

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. Which PR practitioner applied the principles of Freudian psychology and social science to the strategic influence and shaping of public opinion?

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. Favorable media coverage that comes from a public relations source rather than advertising is known as __________.

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. Which is one of the most enduring legacies from the early days of modern public relations?

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. A request to review a client's new product or to do a story about the client or the product is known as a(n) __________.

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. Writing, lobbying, fund-raising, and crisis management are all types of PR __________.

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. Many of the ethical principles espoused by Arthur W. Page and since adopted by most firms belong to a(an) __________ model of public relations, articulated by pioneering PR educator James E. Grunig.

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