Practice Quiz Chapter 09

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. What were the three major areas of classical learning during the age of the ancient Greek philosophers?

Reading, writing, and arithmetic correct incorrect

Mathematics, science, and fine arts correct incorrect

Logic, grammar, and rhetoric correct incorrect

Business, politics, and philosophy correct incorrect

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. Theories of persuasion broadly categorize premises about how we think and feel and how those thoughts and emotions affect the way we act. Which assertion is consistent with these theories?

How people process information about the world can play an important part in what types of messages they find most persuasive. correct incorrect

How people behave and act are inextricably linked to their mother and father's parenting style and the behavior and actions of siblings. correct incorrect

How people tend to respond to messages is based solely on how much they like the person who seeks to persuade them. correct incorrect

How people process information occurs through five distinct cognitive routes. correct incorrect

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. Which rhetorical appeal focuses on techniques that make the speaker seem like a credible and trustworthy source of information?

Nomos correct incorrect

Logos correct incorrect

Pathos correct incorrect

Ethos correct incorrect

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. Which theory claims that we act first and then rationalize or create reasons for our behavior afterward to make our actions consistent with self-perceived notions of who we are?

Cognitive dissonance correct incorrect

Agenda setting correct incorrect

Direct effects correct incorrect

Expectancy violations correct incorrect

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. Which PR practitioner applied the principles of Freudian psychology and social science to the strategic influence and shaping of public opinion?

P. T. Barnum correct incorrect

Edward L. Bernays correct incorrect

Arthur W. Page correct incorrect

Daniel Edelman correct incorrect

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. Favorable media coverage that comes from a public relations source rather than advertising is known as __________.

pseudo-events correct incorrect

actualities correct incorrect

promotions correct incorrect

earned media correct incorrect

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. Which is one of the most enduring legacies from the early days of modern public relations?

Awards ceremonies correct incorrect

Pseudo-events correct incorrect

Networking correct incorrect

Public service announcements correct incorrect

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. A request to review a client's new product or to do a story about the client or the product is known as a(n) __________.

appeal to logos correct incorrect

pseudo-event correct incorrect

pitch correct incorrect

press release correct incorrect

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. Writing, lobbying, fund-raising, and crisis management are all types of PR __________.

services correct incorrect

industries correct incorrect

core practices correct incorrect

strategies correct incorrect

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. Many of the ethical principles espoused by Arthur W. Page and since adopted by most firms belong to a(an) __________ model of public relations, articulated by pioneering PR educator James E. Grunig.

agenda setting correct incorrect

direct affects correct incorrect

two-way symmetric correct incorrect

convergence correct incorrect