Practice Quiz Chapter 07

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. What is a major difference between traditional media and social media?

Production is more participatory. correct incorrect

Social media reaches only a few people at a time. correct incorrect

The management structure of social media companies is different. correct incorrect

Traditional media offers no way for audiences to communicate with media producers. correct incorrect

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. Changes in which fundamental aspect of social media have created more competition among media types and channels?

Conversation correct incorrect

Collaboration correct incorrect

Choice correct incorrect

Creation correct incorrect

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. Which important lesson was learned in online political campaigns in recent years and other collaborative efforts?

People much prefer to do their own thing and not work in groups. correct incorrect

There will always be someone who disrupts the work of others in the group. correct incorrect

People need to be able to meet face to face at times, as well as online. correct incorrect

Social media has still not fulfilled its promise of helping people collaborate. correct incorrect

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. __________ is using searchable keywords to define a piece of information, file, image, or other type of digital media in a nonhierarchical system.

Lurking correct incorrect

Tagging correct incorrect

Distributed computing correct incorrect

Archiving correct incorrect

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. Only reading what others write in online discussion boards but not contributing to the discussions is called __________.

observing correct incorrect

stalking correct incorrect

lurking correct incorrect

spying correct incorrect

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. Which of the following assertions is correct about spam?

Increasing numbers of spam messages have made email largely useless for business today. correct incorrect

Spammers have become far more sophisticated in their techniques to avoid spam filters. correct incorrect

Because of improved antispam technology, most spam gets blocked before reaching our inboxes. correct incorrect

Spam filters have largely been ineffective and spam continues to grow as a percentage of online traffic. correct incorrect

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. __________ are websites that let anyone add, edit, or delete content.

Discussion forums correct incorrect

Social networks correct incorrect

Usenets correct incorrect

Wikis correct incorrect

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. Creating a website or group that looks like it originated from concerned grassroots efforts of citizens is known as __________.

astroturfing correct incorrect

trolling correct incorrect

scrolling correct incorrect

phishing correct incorrect

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. __________ is media's role in deciding which topics to cover and consequently which topics the public deems important and worthy of discussion.

Social production correct incorrect

Agenda setting correct incorrect

Lurking correct incorrect

Scrolling correct incorrect

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. Gatekeeping is an activity related to __________.

conversation correct incorrect

collaboration correct incorrect

curation correct incorrect

creation correct incorrect