Practice Quiz Chapter 04

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. Recorded music primarily functions as entertainment and __________.

a. cultural transmission correct incorrect

b. marketing correct incorrect

c. education correct incorrect

d. correlation correct incorrect

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. Which came first in the development of electronic or recorded mass media?

a. Wireless radio correct incorrect

b. Phonograph correct incorrect

c. Kaleidoscope correct incorrect

d. Television correct incorrect

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. Alexander Graham Bell and Charles Tainter invented the __________.

a. phonograph correct incorrect

b. gramophone correct incorrect

c. graphophone correct incorrect

d. homophone correct incorrect

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. Which of the following is one of the main activities in the basic business model for the recording industry?

a. Advertising correct incorrect

b. Subscriptions correct incorrect

c. Promotion correct incorrect

d. Negotiation correct incorrect

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. The three major labels that control much of the recording industry today are __________.

a. Universal Music Group, ABC Entertainment, and Sony Music Entertainment correct incorrect

b. Universal Music Group, Sony Music Entertainment, and Warner Music Group correct incorrect

c. American Music Group, BMG Entertainment, and EMI correct incorrect

d. BMG Entertainment, Sony Music Entertainment, and EMI correct incorrect

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. Independent labels produce 66 percent of the recorded music, but only __________ of the sales.

a. 30 percent correct incorrect

b. 20 percent correct incorrect

c. 10 percent correct incorrect

d. 5 percent correct incorrect

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. DRM stands for __________.

a. digital rights management correct incorrect

b. digital rights movement correct incorrect

c. direct rights management correct incorrect

d. direct rights movement correct incorrect

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. Radio today is as important as ever. Why?

a. Just about everybody listens to radio, no particular technical skill is required of the listener, and an electrical connection is not essential. correct incorrect

b. Radios are easy to make at home and can be the cheapest medium to buy. correct incorrect

c. Advertisers make most of their revenue using this medium. correct incorrect

d. Radio appeals to multitaskers. correct incorrect

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. What was created in 1927 to help establish some sort of regulation and order over the chaos of the largely unregulated airwaves?

a. Radio Act correct incorrect

b. Federal Radio Commission correct incorrect

c. Federal Communications Commission correct incorrect

d. National Broadcasting Network correct incorrect

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. Which is the most popular genre of music in terms of number of radio stations?

a. Hip-hop correct incorrect

b. Rock correct incorrect

c. Country correct incorrect

d. Easy listening correct incorrect