Practice Quiz Chapter 03

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. Which function of print media do textbooks primarily serve?

a. Transmission of culture correct incorrect

b. Diffusion of ideas and knowledge correct incorrect

c. Marketing correct incorrect

d. Entertainment correct incorrect

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. Until the invention of printing, books had to be laboriously copied by hand, a task accomplished largely by __________.

a. technical writers correct incorrect

b. linguistic scholars correct incorrect

c. university professors correct incorrect

d. monastic scribes correct incorrect

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. The advent of the printing press in Europe circa 1455 was important because __________.

a. it showed that Europeans had finally caught up with Chinese printing technology skills. correct incorrect

b. it opened a trade route between Europe and China. correct incorrect

c. it helped disseminate religious and scientific texts, critical to the growth of Renaissance culture. correct incorrect

d. made books easier to carry than scrolls. correct incorrect

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. Nineteenth-century novels earned the nickname the ''dime novel'' because __________.

a. the author of the first major nineteenth-century novel was named Dime. correct incorrect

b. the title of the first major nineteenth-century novel was The Dime. correct incorrect

c. the publisher of the first nineteenth-century novel was based in the old mining town of Dime, Colorado. correct incorrect

d. the cover price was ten cents. correct incorrect

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. Which of the following identifies the three major trends in today's book industry?

a. Diversification; Connection with global media and entertainment; emergence of online booksellers, e-books, and printing-on-demand correct incorrect

b. Mergers and consolidation; connection with global media and entertainment; emergence of online booksellers, e-books, and printing-on-demand correct incorrect

c. Mergers and consolidation; connection with global media and entertainment; dramatically falling profits correct incorrect

d. Diversification; mergers and consolidation; increased advertising revenues correct incorrect

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. Muckrakers who emerged in the early twentieth century wrote primarily for __________.

a. newspapers correct incorrect

b. books correct incorrect

c. magazines correct incorrect

d. broadsheets correct incorrect

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. The most important function of modern newspapers is __________.

a. surveillance correct incorrect

b. correlation correct incorrect

c. entertainment correct incorrect

d. advertising correct incorrect

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. Why was the penny press important in the development of newspapers?

a. It made newspapers more affordable to the mass public. correct incorrect

b. It diminished the need for innovation in how news was gathered, written and produced. correct incorrect

c. It garnered a new way for newspapers to make money through newspaper subscriptions. correct incorrect

d. It ushered in the era of investigative journalism. correct incorrect

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. To address the increasing popularity of television, the magazine industry took what major steps to win advertising dollars?

a. Stopped publishing general-interest magazines in favor of specialized magazines correct incorrect

b. Began a campaign blitz touting magazines on major TV networks correct incorrect

c. Partnered with newspapers to provide a united front correct incorrect

d. Reduced their advertising to provide more narrative content correct incorrect

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. The Newspaper Preservation Act of __________ was created to preserve a diversity of editorial opinion in communities where only two competing, or independently owned, daily newspapers exist.

a. 1970 correct incorrect

b. 1980 correct incorrect

c. 1990 correct incorrect

d. 2000 correct incorrect