Practice Quiz Chapter 02

. Which of the following is not part of media literacy?

Being able to read or understand content in different languages

Critically analyzing media content by considering its particular presentation, its underlying political or social messages

Assessing media ownership and regulation issues that may affect what media is presented in what form

Knowing how technology affects media

. The study of signs and symbols is known as __________.

symbiosis

symbiotics

semiotics

symbolic interactionism

. The grammar of print media includes which of the following?

Size and design of books, newspapers, and magazines

Types of camera angles, lighting, and music to help cue viewers

Sound effects, actualities, and voice-overs on radio

Music genres defined by the music industry

. Changing the name of a commonly used term such as ''gay marriage'' to ''same-sex marriage'' is known as __________.

warping

streaming

spinning

framing

. The notion of media effects refers to __________.

the way that companies control and direct media content

a lack of politeness in how we communicate with each other through social media

the concern that media content and mediums may affect our thinking or behavior in some way

the bodily health risks associated with electromagnetic radiation from devices like mobile phones

. What is a main complaint of critics regarding our commercial media system?

Media companies often use their influence to pursue their own interests at the expense of the public interest.

Media companies waste a lot of money creating lavishly produced shows that are not popular.

For-profit companies buy promising start-ups and non-profit media companies, often absorbing them or shutting them down.

Media companies produce too much content for anyone to watch, creating frustration among the public.

. Concentration of media ownership is driven by which of the following forces?

Economies of scale that media owners can acquire by owning larger, multi-faceted media companies

Federal rules that require media companies to acquire new media properties

Diversity goals that can be met primarily through broad media ownership

Media bias that slants news coverage unfairly

. Learning media production skills beyond writing is an example of which guideline for developing media literacy skills?

Consider the source of the media

Make the media

Question the media ecosystem

Examine the framing of media content

. One of the most vocal critics of our commercial media system today is __________.

Sheizaf Rafaeli

Robert McChesney

Marshall McLuhan

Rupert Murdoch

. __________ is/are linked by HTML coding to another web page or website or to a different part of the same web page.

Hypertext

On-demand video and audio

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