Practice Quiz Chapter 01

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. __________ communication is addressed to a large group or groups of people that remain largely unknown to the sender of the message.

Mass correct incorrect

Interpersonal correct incorrect

Synchronous correct incorrect

Asynchronous correct incorrect

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. A digital __________ is an individual who grew up in the analog media era and who generally has more trouble adapting to new digital technologies, despite, perhaps, a desire to use and understand them.

produser correct incorrect

native correct incorrect

immigrant correct incorrect

cookie correct incorrect

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. __________ is the process whereby traditional media companies have grown fewer and much larger in the past fifty years through mergers and acquisitions.

Convergence correct incorrect

Surveillance correct incorrect

Consolidation correct incorrect

Behavioral targeting correct incorrect

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. Which of the following is one of the primary functions of mass communication?

Correlation correct incorrect

Behavioral targeting correct incorrect

Moral transmission correct incorrect

Convergence correct incorrect

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. The specific types of media, such as print, audio, and video, all converging into a digital media form refers to which type of convergence?

Environmental correct incorrect

Cultural correct incorrect

Economic correct incorrect

Technological correct incorrect

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. A produser refers to which of the following?

A media professional who is also a fan of the content he or she creates correct incorrect

An audience who is not simply a consumer of media but also produce content correct incorrect

A media production person who also freelances correct incorrect

Heavy media users who consume far more of their favorite media type than normal correct incorrect

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. Digitization is __________.

thin, flexible fibers of glass capable of transmitting light signals correct incorrect

the process that transforms media into computer readable form correct incorrect

media's focus on narrower audience segments correct incorrect

content created by the general public for distribution correct incorrect

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. What is asynchronous media?

Media that get degraded or less clear when converted to digital format correct incorrect

Media that require the use of a personal computer to act as editor, publisher, and writer correct incorrect

Media that do not require the audience to be assembled simultaneously with the broadcast, transmission, or event correct incorrect

Media that let anyone add, edit, or delete pages and content correct incorrect

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. ________ involves the ways in which media interpret events and issues and ascribe meanings that help individuals understand their roles within the larger society and culture.

Correlation correct incorrect

Surveillance correct incorrect

Entertainment correct incorrect

Cultural transmission correct incorrect

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. Consolidation is associated with which type of convergence?

Economic correct incorrect

Technological correct incorrect

Cultural correct incorrect

Environmental correct incorrect