Chapter 14 Self-Quiz

Which of the following is NOT true about social media?

Social media allows businesses to control conversations about themselves.

Social media creates awareness for new products and developments.

Social media provides a purchasing venue.

Social media promotes communication with stakeholder groups.

In what type of culture is a person both a consumer and a producer?

participatory culture

dual-role culture

participle culture

juxtaposition culture

Which of the following is NOT true of participatory culture?

It has low barriers to creative expression and civic engagement.

It provides support and mentorship among members for each other's creations.

It creates feelings of social connection among members and belief that their contributions matter.

It is specific to social media.

Which of the following is NOT a good practice for blogs directed to external audiences?

writing from a seller's perspective rather than a personal perspective

providing a distinct point of view

writing about topics that matter to customers

introducing trends in the industry to customers

Which term refers to the practice of giving readers information they will find interesting or useful to draw them in as customers?

transactional marketing

content marketing

scarcity marketing

word-of-mouth marketing

Which is NOT a benefit of an external corporate blogs?

keeping stakeholders up to date on developments

reinforcing the company's brand

connecting workers with each other

getting feedback from customers

Which of the following is NOT a strategy used by good bloggers?

Identify a valuable niche.

Participate in similar blogs.

Have an irregular posting schedule so you surprise your readers.

Invite comments from readers.

Which of the following is NOT a type of twitter post?

cheat sheet

spotlight post

newsjacking post

take-over post

Which of the following is true about a micro-blog?

It is longer than a blog.

It is used by individual bloggers rather than organizations.

It is used to send out short bursts of information to followers.

It is longer than a Twitter tweet.

What strategy should businesses use in determining whom they should follow on Twitter?

Follow everyone senior management knows.

Avoid following anyone.

Limit follows to relevant stakeholders.

Follow organizations but not individuals.

Which of the following is NOT an effective Twitter strategy?

sending out numerous tweets at once

incorporating photos and links

encouraging readers to click on links to your website

connecting with users in your area

Using Twitter to its fullest potential includes which of the following?

Answer questions but don't ask them.

Use "marketing-speak" to promote products or services.

Incorporate links, photos, and videos.

Retweet all of your followers' posts.

What is a good practice for effective podcasts?

Read from a script.

Include only one person in the podcast.

Deliver it unrehearsed and avoid using any script.

Encourage interaction from social media users who will promote your podcast.

Best practices an organization should consider in using Facebook do NOT include which of the following?

Use a formal tone.

Choose your privacy settings carefully.

Update your page frequently.

Engage the audience through interactivity.

What should users do to optimize a LinkedIn profile?

Keep the standard URL.

Select the "public" option.

Update their status infrequently.

Avoid syncing it with their Twitter accounts.

Which platform is NOT a photo- and video-sharing site?

YouTube

Instagram

Which of the following is true about user-generated content campaigns?

They prevent customers from sharing their ideas.

They must pay customers for any content they develop.

They decrease engagement by making customers feel less involved.

They may require legal advice to determine rights to submitted content.

Social media tools make it simple for organizations to do what?

to control and manage conversations about their product/services

to eradicate a failed social media campaign once ineffective ads have been removed

to prevent difficult or disgruntled customers and employees from voicing complaints and influence customers

to search for personal employee information

Which term refers to the gathering and analyzing of social media data to determine usage trends and measure customer interest?

special media analysis

social media analytics

societal medium anagrams

social median analog

Which of the following is NOT a type of social media measurement tool?

Hootsuite

Google Analytics

HowSociable

TikTok

Which strategy does NOT help to develop effective messages for mobile devices?

Make subject lines and headings at least 30 characters in length.

Place key information at the beginning.

Keep messages short and specific.

Ensure links are for mobile-friendly sites.

What does a mobile-friendly page incorporate?

small text

links spaced for easy tapping

lots of opportunities to input text

a long, linear structure

What does SMS stand for?

saw message succinctly

some message structures

short message service

see messaging shortcuts

What does "responsive design" involve?

providing users with the same functionality on all devices

designing content exclusively for large screens

answering user questions immediately

designing content without audience analysis

When texting for business purposes, what should you do?

Always use abbreviations and acronyms.

Be concise and abrupt.

Consider your system's degree of privacy.

Take advantage of the ability to communicate late at night.

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