Media and Communication

The National. (2015). How Data Mining is Changing Political Campaigns. CBC. This video offers a brief but thought-provoking look into data gathering from voters.

  • How important is door-to-door campaigning?

Munger, A. (2004).Campaign: The Making of a Candidate. National Film Board of Canada. This documentary examines the journey of David Miller during the 2003 municipal elections. Although this video is based on municipal elections and campaigns, it does touch on many of the campaign aspects discussed in this chapter including competition, advertising, and the role of the media.

  • Why was David Miller unpopular with the people?
  • What are some of the significant steps that he had to take in order to run a successful campaign?

Raymont, P. (1979).History on the Run: The Media and the 79 Elections. National Film Board of Canada. This is an excellent documentary on the role of the media and communications, and its influence on political campaigns and elections.

  • How important is the role of media during election campaigns?
  • In this case, how did Pierre Trudeau use the media to assist his own campaign?

The Agenda with Steve Paikin.(2017). Harper’s Permanent campaign.YouTube. This video offers a brief discussion on former Prime Minister Stephen Harper’s permanent campaign initiative 

  • Are attack ads considered political suicide for political parties on both ends?

The Agenda with Steve Paikin. (2019). Is Canadian Media Losing Its Touch?TVO. This video examines the various ways the media is disconnected from the public and the public’s perception of news and events.

  • How is the media losing its connection with the public?

FactPointVideo. (2019). Political Ads: 2019 Canadian Federal Elections.YouTube.  This video provides a sample of different political ads from the 2019federal election.

  • Do you think these ads were informative to citizens during the political campaign?

The Agenda with Steve Paikin. (2016). Women, Diversity, and Media.TVO. This chapter briefly discusses how the media portrays various minority groups, and this video identifies some of the reasons why women and ethnic minorities are misrepresented or underrepresented in mainstream media.

  • Howarewomen and visible minoritiesusually represented in the media?
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