Chapter 11 Practice Quiz

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. With which set of views is the National Post associated, particularly in terms of its editorial content?

left-wing correct incorrect

right-wing correct incorrect

centrist correct incorrect

populist correct incorrect

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. The permanent campaign refers to:

the media's continual criticism of parties in power correct incorrect

interest groups' use of social media to constantly attack governments correct incorrect

the practice of electioneering outside a formal election period correct incorrect

the continual calls to close down the CBC correct incorrect

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. Which of the following bodies administers the Broadcasting Act?

The Canadian Broadcasting Corporation correct incorrect

The Department of Canadian Heritage correct incorrect

Canadian Radio-Television Telecommunications Commission correct incorrect

The Advertising Review Board correct incorrect

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. What concept defines the boundaries of acceptable speech and behavior in a political community?

narrowcasting correct incorrect

political correctness correct incorrect

spin correct incorrect

wedge politics correct incorrect

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. Which of the following groups makes up part of the fourth estate?

professional journalists correct incorrect

pollsters correct incorrect

branding consultants correct incorrect

All of the above correct incorrect

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. Which term is used when the media makes it a priority to report who is leading in terms of public opinion?

slacktivism correct incorrect

hacktivism correct incorrect

horse-race coverage correct incorrect

narrow-casting correct incorrect

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. Which of the following groups is ineligible to make access to information requests?

students correct incorrect

journalists correct incorrect

opposition parties correct incorrect

none of the above correct incorrect

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. An information subsidy is:

a free package of content provided to the media correct incorrect

a grant from the federal government to select print media companies correct incorrect

a form of negative advertising correct incorrect

a special fee paid by governments to advertise on social media correct incorrect

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. The sponsorship scandal featured:

an offensive photo of a soon-to-be prime minister correct incorrect

the inappropriate spending of federal advertising dollars correct incorrect

an attempt to hack the federal procurement database correct incorrect

a journalist's high-profile circumventing of federal immigration laws correct incorrect

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. Which of the following bodies is responsible for developing and overseeing federal government advertising?

the CRTC correct incorrect

the PCO correct incorrect

the CBC correct incorrect

CPAC correct incorrect

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. Which of the following best describes a trial balloon?

an idea floated in the media to understand how the public will react correct incorrect

another name for an information leak correct incorrect

the use of coded language to reach a small portion of the electorate correct incorrect

the use of a divisive issue to cause conflict among opponents correct incorrect

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. Since 2015, the Government of Canada has shifted its primary media expenditures from

print to television. correct incorrect

television to radio. correct incorrect

print to digital. correct incorrect

television to digital. correct incorrect

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. What is the term used to describe the shaping of information so that its recipients will view the sender in a positive light?

framing correct incorrect

narrowcasting correct incorrect

broadcasting correct incorrect

none of the above correct incorrect

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. A form of campaigning in which actors target specifically-defined groups of voters is known as:

framing correct incorrect

branding correct incorrect

narrowcasting correct incorrect

gaslighting correct incorrect

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. Canadian political audiences tend to respond to _____ over ______.

positive information, negative information correct incorrect

negative information, positive information correct incorrect

substance, entertainment correct incorrect

print media, digital media correct incorrect