Chapter 9 Library of Video Links

Price and Customer Value Decisions

Resource Title: Robert Zeithammer New Business Models Let Buyers Set Prices UCLA

Brand and/or Topic: Pricing, Reverse Pricing

Resource Description: This is a video interview with Robert Zeithammer on New Business Models Let Buyers Set Prices from UCLA, Andersen School of Management.

Channel: RUPublicAdmin 

Link (URL): http://www.youtube.com/watch?v=XBu0mqCjvXo

 

Resource Title: Retailer's advertising

Brand and/or Topic: Pricing

Resource Description: An example of advertising focused on price and showing how sometimes competition can be focused on price perceptions.

Channel: HallOfAdvertising

Link (URL): http://www.youtube.com/watch?v=FSlEqxK8_Oo

 

Resource Title: Pricing and Profitability: Value-based pricing
Brand and/or Topic: Pricing
Resource Description: PwC's Chico Gersappe talks about why pricing products and services based on what specific segments of customers are willing to pay for them makes so much sense - and how doing so places the customer at the center of the pricing process.
Channel: PwC US
Link (URL): https://www.youtube.com/watch?v=WDJOgnlag6M

 

Resource Title: Clearing the roadblocks to better B2B pricing
Brand and/or Topic: Pricing
Resource Description: Many B2B companies view their products as commodities and assume they must accept what the market wants to pay. However, companies that differentiate themselves can often capture premium prices, says Bain partner Stephen Mewborn.
Channel: Bain & Company Insights
Link (URL): https://www.youtube.com/watch?v=lwCcUBhBAmE