Internet Activities 9.2 Never Knowingly Undersold
Price and Customer Value Decisions
Chapter Reference
Chapter 9: Price and Customer Value Decisions
Overview
This activity introduces students to how John Lewis bring the ‘Never Knowingly Undersold’ promise to life in their advertising.
Activity Description
Visit the John Lewis website and their advertisement on YouTube and consider the following questions:
• What is the ‘Never Knowingly Undersold’ policy of John Lewis?
• How is this policy integrated and reflected in the advert?
• Is the advert effective, in your view? In other words, are you convinced that you will get quality products with reasonable price when purchasing from John Lewis?
Websites
John Lewis: http://www.johnlewis.com/inspiration-and-advice/never-knowingly-undersold-policy
John Lewis - Never Knowingly Undersold advert: https://www.youtube.com/watch?v=BuCpNMtliH4