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Chapter 8 Web Links
New Proposition Development and Innovation
Adbrands.net
Adbrands.net supplies WARC with its profiles of the world's leading advertisers, brands, and agencies. These are sourced from www.adbrands.net, a subscription-based web site offering profiles, snapshots, and links for the most important companies and brands within the worldwide advertising and marketing industry, as well as an extensive database of account assignments, searchable by brand or agency. Companies covered include major advertisers such as Procter & Gamble and General Motors, agencies such as McCann-Erickson and Leo Burnett, and brands like Coca-Cola and Levi's.
Ad Slogans
It's time the great advertising lines earned some recognition: Slogans, straplines, taglines, end lines, payoffs, claims, and signatures - even some headlines. The Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.
AdWeek
AdWeek covers breaking news and trends in media, marketing, advertising, and technology. From insights and analysis to trends and thought-leadership, Adweek connects brands to media’s most influential audience — industry leaders, who create and build brands, shape business strategies, push technology, and drive culture forward. Adweek keeps the industry informed and aware all day, every day, across every platform.
Marketing Week
https://www.marketingweek.com/
Marketing Week was launched in March 1978.[1] Its co-founders were Graham Sherren,[1] Michael Chamberlain, a former editor of the advertising journal Campaign, and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd (MWC) shortly before the launch. MWC subsequently launched Creative Review and was later subsumed into Centaur Communications, a buy-in vehicle run by Sherren and Jocelyn Stevens (1982). Nares became managing director of the new organisation – a position he held until his early death in 1996. Chamberlain left Centaur in 1988 to take up a career in consultancy.
The Product Development and Management Association (PDMA)
The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Its mission is to improve the effectiveness of individuals and organizations in product development and management.
IDEO
IDEO helps organizations innovate through design. Independently ranked by global business leaders as one of the world's most innovative companies, it uses design thinking to help clients navigate the speed, complexity, and opportunity areas of today's world.
Global Innovation Forum
http://www.globalinnovationforum.com
The Global Innovation Forum connects business, start-up, development, and university leaders with public policymakers to understand the opportunities and challenges associated with engaging in the global marketplace in the digital age.
DIS (Digital Innovators' Summit)
https://www.innovators-summit.com/
Media around the world is constantly evolving. New business models emerge and social media platforms rise and fall. Sometimes it is hard keeping up with the speed of all the changes. That's why DIS (Digital Innovators' Summit), established in 2007 and taking place in Berlin in March every year, is a must for anyone in the B2C and B2B media and related industries to attend. Organised by FIPP, the network for global media, and VDZ, the German Publishers Assocation, it is the place in Europe to hear about the future of media and technology directly from the innovators who are driving change.
Product Talk
Product Talk believes the internet industry is going through a mindset shift. Instead of assuming we have all the right answers, Product Talk is starting to acknowledge that building products is hard. Product Talk is accepting the reality that our ideas are going to fail more often than they are going to succeed.
PDC 2018
PDC 2018 is a unique 2-day conference made by Tech in Asia which brings together developer community, thought leaders and successful practitioners of product development to share their knowledge and provide you with practical guidance that you can start implementing right away. Here, you can find out how to improve your skills and your company’s ability to win more business and to shape the products you are involved with.